NKU PRSSA

So today I can say that I had a pretty productive day - for a Saturday, at least. Usually it's one of those days where you have things planned out that you SHOULD do, usually including doing homework, working out, cleaning, and possibly getting to that one "thing" you should have done a long time ago (if only you could remember what that even was).

However, the first thing I did this morning was go to one of NKU's PRSSA events that went on all afternoon. Even though I missed the beautiful weather, it was a good experience - me and a friend went just to see what it was about and to find out if PRSSA could possibly aid in a student organization we are currently in. The event included a few speakers with networking opportunities. It's always neat to hear about real professionals' stories about how they obtained their job and why it is they do what they do.

I remember one of the PR ladies from Turfway Park saying how important it is to be accessible and honest - even though PR prof's tend to "spin" stories, it doesn't mean you are not being honest, of course. You are just stating the facts about the company you want to state in order to maintain its positive image. And, of course, you must know what to pitch to who. But, the speaker that really interested me, though, was a man by the name of Kevin who gave a presentation on social media - now that was definitely interesting. I have always been interested in how the evolving media outlets have affected general communication - it's neat stuff. It's just amazing how many of those social networking sites are actually out there. As for me, facebook is the only one that truly matters.

I am definitely learning a lot about the PR field, though, from working at a PR firm and from attending these events/reading up on them. And that is what I intend to do in my final year of college - learn as much as I can from marketing/PR professionals and learn what makes them tick; learn what makes them get up for work every day.

And some day, I'll be these people - teaching others about what makes me tick and why I love what I do. Until then, I'm learning away.